Audience Research - NME Magazine
NME stands for the New Musical Express, it is owned by IPC Media, this is a massive company who own a variety of other magazines such as: Look, Tv Times, Country Life, Marie Claire, Women and Home and many more.
Target audience of NME – Averages
74% of Males are known to read this magazine, whereas only 26% are female. The average age of audiences reading this magazine was a young adult, averaging the age of 23. 42% of the audiences reading this magazine was students, these facts are important in my research as they help me to identify what age range I should make my magazine, helping me into deciding whether it should be formal/informal, what types of articles I should include etc. Also knowing that more males are attracted to this magazine than females I can decide whether I should have a male or female model on the cover, also what colour scheme I should use, which in this case would be more male colours.
Audience Research – Vibe Magazine
Vibe magazine is and R&B magazine, it is owned by a company called “InterMedia Partners.” They are a company which have invested in cable television, broadcasts television, print, programming and broadband. They also own a Gospel Music Channel, Sportsman Channel, Universal sports and many others. Vibe magazine was made for the audiences of 12-24 year olds and reaches 1.5 million readers.
